The Ofcom code of conduct puts emphasis on impartiality, but only for broadcasters. Broadcasting be it radio or TV is far more highly regulated than the papers.
Problem area’s: False statements (involves defamation/libel/privilege), difference between reporting Large and Small parties is essential. The scrutiny on the media during elections is much more increased.
Impartiality is more of an interactive investigation of all sides of a huge story (the election). This means balancing airtime and being careful to not show favoritism.
-Use of think tanks makes going around politicians easier whilst still giving clear-cut data and not just rhetoric. Such as IFS and Education think tanks etc.
Calendar- keeping on top of the election calendar such as March 30th, dissolution of the state, is very important to covering the election fully and thoughtfully.
Misrepresentation of candidates
Opinion/exit polls: don’t use them too strongly, they only ever suggest things and never given definite proof.
Keeping a log of your coverage and make sure you’re not covering one party more than an other but also gives you a clearer picture of what you have already covered!
Calum Warren-Piper Journalist 